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Customers Are Assets

Saneel Radia, EVP of Product Innovation at VivaKi, posted a great entry today via Napkin Labs.

I believe in this potential of customers to do more than just buy stuff. Groups of connected, passionate people who know a lot about a product can be useful in crafting new experiences, driving lateral innovation, or even as a real-time research lab. Marketers that don’t see customers as an asset are ignoring a very valuable resource.

Ultimately missing this asset could be a very large expense.

Check out Napkin Labs’ Guest Blog Post // Your Most Valuable Asset May Be Lying Dormant by Saneel Radia

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