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Posts With Tag: Minolta

Saul Bass x Bell Logo

May/08/2013 | Posted by shawnpauljennings on Whatnots & Doodads / Tagged: at&t, Avery International, bell logo, Geffen Records, Girl Scouts of America, graphic design, Minolta, saul bass, Warner Int'l | 0 comments

Saul Bass’ work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 “bell” logo that was ubiquitous for a decade, but also the globe logo unveiled in 1983.

One reason for this bell logo’s ubiquity? The redesign was the largest corporate re-identity program ...

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